| Course Code | Name | Course Description |
| BUS4005 | Career Management and Personal Marketing | This course covers career planning, self-assessment, career exploration, and career decision-making as well as résumé and cover letter preparation. The job search process is viewed from the perspective of determining the job market and researching prospective employers. The concepts of building a system that works, developing a sound strategy, creating effective collateral, and using targeted methods and tools to get the interview are introduced using a job manual to build accretive demand for the Learner's skills and abilities. |
| BUS4006 | Advertising | Advertising is the creation of images, graphics, and imaginative copy that attracts influences and entreats customers to purchase products. The media selected along with the messages created focus upon specific consumer targets (demographic segmentation) that initiates purchase actions for various products and services. Advertising requires planning, media strategies, product brand creation, promotional scheduling, budget preparation, and creative copy and visual design. Media selection and use of benefits selling enable the marketing mix to execute top promotional advertising plans. |
| BUS4007 | Retail Management | Retailing is merchandising to the general public. Retail Management involves operations, merchandise development, product management, and superior supply chain delivery. The Retail Management course examines organizational hierarchy, managerial tools, processes, and methods of product distribution from producer to consumer through the retail establishment. The course comprises a thorough review of the latest techniques in retail management including analytical tools for merchandising, site selection, and all phases of store operations and planning. Concepts cover buying behaviors, retail strategies, planning, legal ethical implications, and operation processes. |
| BUS4008 | Sales | Effective selling demands knowledge not only of the business product or service, but also the techniques of dealing with the customer’s needs and wants and overcoming objections. Effective selling focuses on the customer’s perceived product value and customer need satisfaction. Concepts covered in this course include ethical behavior, sales psychology, buying behavior, prospecting new customers, sales proposals and presentations, and sales analysis processes. |
| BUS4020 | The Dimensions of Global Business | BUS4020 Global Business is the study of international commerce, trade and worldwide cultural/economic influences. The basic components in BUS4020 cover the analysis of the cultural dimensions of social change and values including religion, language, family structure, and societal views on hierarchy. Course concepts will cover global strategy, comparative country selection, operations, finance, trade, marketing, supply chain management and new global challenges. |
| CS4006 | Professional and Technical Writing | This course is designed to help Learners develop their technical writing abilities to a professional level. They will learn about audience considerations, style, drafting and revision techniques, how to work in a collaborative environment, and more. A variety of media and formats will be studied, including websites, emails, proposals, memos, and instructions. |
